Nurture your skin and mind with the power of natural ingredients. Three new staple items have been added to the “Face Mask” series.
Launched in June 2024, SHIRO's highly acclaimed “Face Mask” series is expanding with three new staple items.
At SHIRO, we prioritize bringing out the natural power of ingredients in our products. For this series, we focused on capturing the essence of each ingredient in its purest form, without any unnecessary additives. The concentrated extracts are sealed into a single sheet, allowing you to experience the full power of each ingredient in one use. From the moment you apply it, you'll be enveloped in the gentle scent of the ingredients, leaving your skin and mind feeling nourished and refreshed.
The three new additions to the lineup are the ‘Tamanu Face Mask,’ which moisturizes deeply to refine skin texture and care for dullness*1 while guiding the skin toward a clear*2 complexion; the ‘Butterbur Face Mask,’ which delivers abundant moisture to skin prone to dryness and sensitivity; and the ‘Herb Care Face Mask,’ which combines the benefits of 15 herbs to approach various skin concerns.
We created these new face masks to share the benefits and power of Tamanu and Butterbur, popular ingredients among our customers, as well as the ‘Herb Care Water,’ a favourite among SHIRO staff, with more people. Each mask is available in packs of 3 and 14 sheets, making them perfect for special days when you want to treat your skin or for daily skincare.
Every time you experience the powerful blessings of the earth, your skin's natural beauty will shine through—indulge in the soothing sensation of SHIRO's face mask.
*1 Dryness-related, *2 Clear complexion through enhanced moisture.
26th June, 2025 Available at SHIRO UK Online Store and SHIRO Monmouth Street
PRODUCT LINEUP
£23 / 3 Sheets
£60 / 14 Sheets
This face mask lets you fully experience the power of tamanu, which moisturizes the skin, refines its texture, and promotes clear*1 skin. The naturally fragrant extract contained in the sheet is rich like cream, giving your skin a velvety feel as if it were wrapped in a veil.
*1 Clear complexion through enhanced moisture
Tamanu - Okinawa Prefecture -
Tamanu has been growing in Japan since ancient times and is said to be a “sacred tree.” Its fruit is said to be rich in calophyloid, which protects the skin, and oleic acid and linoleic acid, which have high benefits for your skin.
£18 / 3 Sheets
£47 / 14 Sheets
One of the signature ingredients of SHIRO's Sensitive Skincare Series, this face mask is packed with the rich juice*2 extracted from the stems of raw butterbur*2, which moisturizes the skin, prevents dryness, and gently protects it.
*2 Butterbur juice/moisturizing ingredient
Butterbur - Toba Farm, Ashoro Town, Hokkaido -
The Rawan butterbur is a type of Akita-buki native to the Rawan region of Ashoro Town, Hokkaido. It grows up to 3 meters tall and 10 centimetres thick, making it the largest butterbur in Japan.
£22 / 3 Sheets
£56 / 14 Sheets
We have carefully selected 15 types of herbal extracts, including Yamayomogi*3, which grows wild in Hokkaido, and balanced them to create a mask that is packed with rich herbal extracts. The abundant herbal extracts tighten the skin while preventing fluctuations and roughness, helping to maintain a healthy complexion. It is also recommended for use after sun exposure or when you are concerned about signs of aging, such as dullness*4.
*3 Yamayomogi leaf water/skin-conditioning ingredient *4 Dryness-induced
Mugwort (Ezo Yomogi) - Aibetsu Town, Hokkaido -
A plant that has been used for food and health purposes since ancient times. Rich in vitamin C and polyphenols, it is said to help care for rough skin and support moisture retention.