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      <image:title>&lt;SPAN STYLE=&quot;font-size: 10pt&quot;&gt;Grand open 24 Oct 2017&lt;/span&gt;</image:title>
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      <image:title>Black Friday offer, 23rd-25th November</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/brand-updates-and-announcements</loc>
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      <image:title>ANNOUNCEMENT: GREAT NEWS</image:title>
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    <loc>https://shiro-shiro.uk/blogs/shiro-news/announcement-monmouth-street-ready-to-be-opened</loc>
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      <image:title>ANNOUNCEMENT: MONMOUTH STREET READY TO BE OPENED!</image:title>
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    <loc>https://shiro-shiro.uk/blogs/shiro-news/announcement-monmouth-street-is-now-open-saint-christopher-s-place-and-kings-road-will-open-on-july-1st</loc>
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      <image:title>ANNOUNCEMENT: MONMOUTH STREET IS NOW OPEN. SAINT CHRISTOPHER’S PLACE AND KINGS ROAD WILL OPEN ON JULY 1ST.</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/calendula-makeup-series-released</loc>
    <lastmod>2024-03-13T06:27:38+00:00</lastmod>
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      <image:title>CALENDULA MAKEUP SERIES RELEASED!</image:title>
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    <loc>https://shiro-shiro.uk/blogs/shiro-news/announcement-temporary-store-closures-1</loc>
    <lastmod>2020-12-21T01:51:53+00:00</lastmod>
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      <image:title>ANNOUNCEMENT: TEMPORARY STORE CLOSURES</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/reopening-announcement</loc>
    <lastmod>2021-05-26T13:23:27+01:00</lastmod>
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      <image:title>Reopening Announcement</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/new-product-launch</loc>
    <lastmod>2021-05-26T13:19:08+01:00</lastmod>
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      <image:title>New product launch</image:title>
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    <loc>https://shiro-shiro.uk/blogs/shiro-news/temporary-closures-of-shiro-st-christopher-place</loc>
    <lastmod>2021-07-26T09:46:50+01:00</lastmod>
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      <image:title>【UPDATE】Temporary closures of SHIRO St Christopher Place</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-of-change-in-business-hours</loc>
    <lastmod>2021-06-19T07:27:53+01:00</lastmod>
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      <image:title>NOTICE OF CHANGE IN BUSINESS HOURS</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/launch-of-fabric-softener-concentrated</loc>
    <lastmod>2024-03-13T06:23:03+00:00</lastmod>
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      <image:title>RENEWAL OF FABRIC SOFTENER CONCENTRATED</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/st-christophers-place-store-reopening-announcement</loc>
    <lastmod>2024-03-13T06:22:44+00:00</lastmod>
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      <image:title>ST CHRISTOPHER&apos;S PLACE STORE REOPENING ANNOUNCEMENT</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-of-change-in-business-hours-1</loc>
    <lastmod>2024-03-13T06:22:33+00:00</lastmod>
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      <image:title>NOTICE OF CHANGE IN BUSINESS HOURS</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/kombu-eyebrow-palette-ginger-eyeshadow-palette</loc>
    <lastmod>2024-03-13T06:22:17+00:00</lastmod>
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      <image:title>GINGER EYESHADOW PALETTE &amp; KOMBU EYEBROW PALETTE</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-of-closure-shiro-king-s-road-store</loc>
    <lastmod>2024-03-13T06:17:08+00:00</lastmod>
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      <image:title>Notice of Closure&lt;br&gt;SHIRO King’s Road Store</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/white-jasmine-eau-de-parfum</loc>
    <lastmod>2024-09-12T08:02:19+01:00</lastmod>
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      <image:title>WHITE JASMINE EAU DE PARFUM</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-perfume-starry-holiday</loc>
    <lastmod>2024-08-30T03:10:59+01:00</lastmod>
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      <image:title>SHIRO PERFUME &lt;br&gt;&quot;STARRY HOLIDAY&quot;</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shea-butter-eyeshadow-highlighter-palette</loc>
    <lastmod>2024-08-30T03:10:34+01:00</lastmod>
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      <image:title>SHEA BUTTER&lt;br&gt;EYESHADOW &amp; HIGHLIGHTER PALETTE</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/calendula-eyeshadow-liquid-ginger-lipstick-glow</loc>
    <lastmod>2024-03-13T06:17:22+00:00</lastmod>
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      <image:title>Calendula Eyeshadow Liquid &amp; Ginger Lipstick Glow</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-of-scent-renewal-for-a-segment-of-our-fragrance-products</loc>
    <lastmod>2024-08-30T03:10:10+01:00</lastmod>
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      <image:title>Notice of Scent Renewal for a Segment of our Fragrance Products</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/earl-grey-eau-de-parfum</loc>
    <lastmod>2024-09-12T07:59:31+01:00</lastmod>
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      <image:title>EARL GREY EAU DE PARFUM</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/kinmokusei-eau-de-parfum</loc>
    <lastmod>2024-08-30T03:08:18+01:00</lastmod>
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      <image:title>KINMOKUSEI EAU DE PARFUM</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/new-makeup-renewal-release-that-shows-your-uniqueness-with-new-colours</loc>
    <lastmod>2024-08-30T03:07:18+01:00</lastmod>
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      <image:title>NEW MAKEUP COLLECTION</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/start-of-selling-package-less-products-at-shiro-uk-online-store-from-july-2022</loc>
    <lastmod>2024-08-30T03:45:55+01:00</lastmod>
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      <image:title>START OF SELLING PACKAGE-LESS PRODUCTS AT SHIRO UK ONLINE STORE (FROM 18th AUGUST, 2022)</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/limited-fragrance-matcha</loc>
    <lastmod>2024-08-30T03:07:38+01:00</lastmod>
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      <image:title>Limited Fragrance Matcha</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/limited-fragrance-pear</loc>
    <lastmod>2024-08-30T03:06:18+01:00</lastmod>
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      <image:title>Limited Fragrance Pear</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/oil-collection-br-invigoration-through-the-power-of-essential-oils</loc>
    <lastmod>2024-08-30T03:05:34+01:00</lastmod>
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      <image:title>OIL COLLECTION&lt;br&gt; Invigoration through the power of essential oils</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-perfume-limited-collection-2022</loc>
    <lastmod>2024-08-30T03:03:59+01:00</lastmod>
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      <image:title>SHIRO PERFUME LIMITED COLLECTION 2022</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-perfume-freesia-mist-and-introduction-available-from-25th-november-2022</loc>
    <lastmod>2024-03-13T06:18:28+00:00</lastmod>
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      <image:title>SHIRO PERFUME FREESIA MIST and INTRODUCTION available NOW</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-fragrances-savon-and-white-lily-eau-de-parfum-are-available-now</loc>
    <lastmod>2024-03-13T06:21:31+00:00</lastmod>
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      <image:title>SHIRO Fragrance SAVON and WHITE LILY Eau de Parfum are available now</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/renewed-classic-fragrances-of-savon-and-white-lily</loc>
    <lastmod>2024-03-13T06:21:40+00:00</lastmod>
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      <image:title>Renewed classic fragrances of Savon and White Lily</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/neem-scalp-series</loc>
    <lastmod>2024-03-13T06:18:35+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/Neem.jpg?v=1677468828</image:loc>
      <image:title>Neem Scalp Series</image:title>
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  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/the-popular-annual-limitted-series-sakura-219-is-now-available-in-limited-quantities</loc>
    <lastmod>2024-08-30T03:05:53+01:00</lastmod>
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      <image:title>Limited Fragrance Sakura 219</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/a-bundle-of-white-flowers-such-as-white-lily-lily-of-the-valley-jasmine-etc-white-a-pure-transparent-and-overflowing-fragrance-that-is-scent-of-shiro-is-now-available</loc>
    <lastmod>2024-08-30T03:01:53+01:00</lastmod>
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      <image:title>Limited Fragrance White</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/apology-and-notice-regarding-suspension-of-sales-of-fragrance-diffuser-glass-vase</loc>
    <lastmod>2024-03-13T06:19:36+00:00</lastmod>
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      <image:title>Apology and Notice Regarding Suspension of Sales of &quot;Fragrance Diffuser Glass Vase&quot;</image:title>
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  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/sake-kasu-komenuka-series</loc>
    <lastmod>2024-08-30T03:01:19+01:00</lastmod>
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      <image:title>SHIRO&apos;s signature Sake Kasu skincare are renewed.  Debut of the &quot;Sake Kasu &amp; Komenuka Series&quot; packed with the blessings of rice.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-regarding-discontinuation-of-solid-perfume</loc>
    <lastmod>2024-03-13T06:19:49+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/4BF62D19-0484-4451-AC53-CEA67BE2AA9D_1600x_7d3fa0b8-da73-4d40-9f02-f04110b3eb11.jpg?v=1681115464</image:loc>
      <image:title>Notice Regarding Discontinuation of Solid Perfume</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/limited-fragrance-matcha-2023</loc>
    <lastmod>2024-08-30T02:59:08+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/banner_uk_matcha_pc_mozinashi.jpg?v=1685429046</image:loc>
      <image:title>Enjoy the relaxed moment with the clear aroma of matcha tea.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/newarrivalshiro-spring-summer-makeup-2023</loc>
    <lastmod>2024-03-13T06:19:04+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/5.jpg?v=1683535990</image:loc>
      <image:title>NEW ARRIVAL：SHIRO SPRING SUMMER MAKEUP 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/the-new-fragrance-products-are-joining-in-the-series</loc>
    <lastmod>2024-03-13T06:15:07+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/ukus_fragrance_1700_723.jpg?v=1688552534</image:loc>
      <image:title>The new fragrance products are joining in the series</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/apology-and-notice-test</loc>
    <lastmod>2024-03-13T06:21:01+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/blogpost_img_1600x_8686da1b-1954-4e1a-ba0a-cb724fcc4f64.webp?v=1690185287</image:loc>
      <image:title>Apology and Notice regarding product sold with incorrect price</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/the-new-komenuka-eyeshadow-cream</loc>
    <lastmod>2024-08-30T02:58:21+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/PC_1700_723__ukus_02.jpg?v=1691464745</image:loc>
      <image:title>SHIRO MAKEUP&apos;s Popular Item Renewed:  Introducing the new &quot;Komenuka Eye Shadow Cream&quot;, illuminating your skin&apos;s true charm.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/tax-free-shopping-service</loc>
    <lastmod>2024-03-13T06:19:29+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/NOTICE_KV.jpg?v=1692672449</image:loc>
      <image:title>Commencement Notice – Tax-Free Shopping Service at 3 Exclusive Stand-Alone Stores in Japan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-perfume-collection-your-gateway-to-luxurious-relaxation-now-available</loc>
    <lastmod>2024-08-30T02:56:27+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/perfume1600680.jpg?v=1695267019</image:loc>
      <image:title>NEW ARRIVAL: BROADER LINEUP OF THE SHIRO PERFUME COLLECTION</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-of-price-revision-perfume-diffuser-liquid</loc>
    <lastmod>2024-03-13T06:21:10+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/033744610845c88cd37688c81a94085e.png?v=1695713924</image:loc>
      <image:title>Notice of Price Reduction: PERFUME DIFFUSER LIQUID</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/renewal-of-shiro-fragrance-hand-serum-all-5-fragrances</loc>
    <lastmod>2024-08-30T02:57:20+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/handserum_01.jpg?v=1696918522</image:loc>
      <image:title>CONTAINER RENEWAL OF THE HAND SERUM</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/article</loc>
    <lastmod>2024-03-13T06:21:20+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/fba41ee75eecb98c5f04c27c3b5f91af.png?v=1696575997</image:loc>
      <image:title>APOLOGY AND NOTICE REGARDING INCORRECT CONTENT VOLUME WRITTEN ON THE ONLINE STORE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-dears-collection-2023</loc>
    <lastmod>2024-08-30T02:53:51+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/231024_dears_notxt1600680.jpg?v=1698395525</image:loc>
      <image:title>SHIRO Dears Collection 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/eau-de-parfum-mini</loc>
    <lastmod>2024-08-30T02:51:21+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/5F3A5546f.__jpg.jpg?v=1699514379</image:loc>
      <image:title>The EAU DE PARFUM MINI enables to enjoy the 5 classic fragrances in a smaller size.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/christmas-holiday-hours-2023</loc>
    <lastmod>2024-03-25T02:30:03+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information.jpg?v=1700031823</image:loc>
      <image:title>NOTICE: CHRISTMAS HOLIDAY HOURS OF THE STAND-ALONE STORES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-of-closure-shiro-st-christophers-place</loc>
    <lastmod>2024-03-13T01:35:19+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/SCP_side_store_img.jpg?v=1706754680</image:loc>
      <image:title>NOTICE OF CLOSURE: SHIRO ST CHRISTOPHER’S PLACE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-shiro-products-will-be-available-at-wamazing-shop-a-tax-free-purchase-reservation-online-website-for-visitors-to-japan</loc>
    <lastmod>2024-03-13T06:14:08+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/033744610845c88cd37688c81a94085e_6dac1f47-ae25-4c4b-9108-e85bcc8e6434.png?v=1709189800</image:loc>
      <image:title>NOTICE: SHIRO products will be available at &quot;WAmazing Shop,&quot; a tax-free purchase reservation online website for visitors to Japan.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/easter-holiday-hours-2024</loc>
    <lastmod>2024-03-26T23:53:02+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_0ef6f8f9-b2bd-4619-9877-b59ae7a59636.jpg?v=1711329773</image:loc>
      <image:title>NOTICE: EASTER HOLIDAY HOURS OF SHIRO MONMOUTH STREET</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/blend-shiro-fragrance-and-shiro-perfume-together</loc>
    <lastmod>2024-05-07T08:20:46+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/mail_960960.jpg?v=1714091966</image:loc>
      <image:title>Blend SHIRO FRAGRANCE and SHIRO PERFUME together</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/skin-care-with-shiro</loc>
    <lastmod>2024-06-21T11:00:02+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/main-img_sp_1.jpg?v=1718933802</image:loc>
      <image:title>SKINCARE WITH SHIRO</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/facemask</loc>
    <lastmod>2024-09-09T09:14:37+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/de3dcf9ea5f005be6926998db1bbbb18.jpg?v=1721202037</image:loc>
      <image:title>RICH SHEET FACE MASK: IMMERSE YOUR SKIN IN NATURAL MOISTURE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/fragrance-diffuser</loc>
    <lastmod>2024-11-13T05:01:39+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk_thumbnail_800_470.jpg?v=1724913718</image:loc>
      <image:title>Our newly designed FRAGRANCE DIFFUSERS are now available</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/wood</loc>
    <lastmod>2024-12-10T01:12:46+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/topics_wood.jpg?v=1727852303</image:loc>
      <image:title>Wood, a luxurious blend of seven natural essential oils, is now available.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/holiday2024</loc>
    <lastmod>2025-01-07T03:29:18+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/shiro-holiday-2024-006_3_ttl.jpg?v=1731401681</image:loc>
      <image:title>2024 HOLIDAY COLLECTION「HELLO NEW ME」</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/paper-bag</loc>
    <lastmod>2024-11-28T08:30:03+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/800_460.jpg?v=1732686514</image:loc>
      <image:title>A new way of gifting from SHIRO that brings joy to the Giver and Receiver, and also benefits the Envoroment</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/perfume-hand-serum</loc>
    <lastmod>2024-12-06T07:49:07+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/img_perfume.jpg?v=1733118662</image:loc>
      <image:title>SHIRO PERFUME introduces new hand serum that allows you to deeply enjoy the fragrance in your daily life.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/perfume_bath-care-hand-soap</loc>
    <lastmod>2024-12-12T08:30:36+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/new_800_460.jpg?v=1733967182</image:loc>
      <image:title>SHIRO PERFUME introduces new fragrance items that lead to luxurious private time.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-christmas-holiday-hours-of-the-stand-alone-stores</loc>
    <lastmod>2024-12-06T03:29:31+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_8996a0b4-7370-449f-b42f-4eafa5cda114.jpg?v=1733451474</image:loc>
      <image:title>NOTICE: CHRISTMAS HOLIDAY HOURS OF SHIRO Monmouth Street</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/apology-and-notice-regarding-incorrect-content-volume</loc>
    <lastmod>2025-04-09T03:18:22+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/app_information_98e3f9ca-00cc-4db1-b7bd-2742ea267c38.jpg?v=1744165102</image:loc>
      <image:title>Apology and Notice Regarding Incorrect Content Volume</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/chocolat-2025</loc>
    <lastmod>2025-04-09T03:17:57+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/chocolate_new_800_460_69adf745-104a-4a25-ac24-a1f76f7cd283.jpg?v=1744165077</image:loc>
      <image:title>A lingering bitter aftertaste beneath the glossy sweetness. Inspired by cocoa husks, the heart-unwinding &apos;CHOCOLAT&apos; is now available.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/sakura219-2025</loc>
    <lastmod>2025-04-09T03:17:42+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/sakura_new_b6a0d405-2589-4bc5-9082-440bc7fca9b9.jpg?v=1744165062</image:loc>
      <image:title>Bloom your mood with a touch of subtle floral scent.The beloved Sakura 219 series is available in limited quantities.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/spring-letter-2025</loc>
    <lastmod>2025-04-09T03:16:19+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/springletter_new_2_75873031-eaf0-4fe0-bb96-e68cf3542446.jpg?v=1744164979</image:loc>
      <image:title>The limited-edition perfume, Spring Letter, with its fresh cherry blossom fragrance, captures the joy of early spring.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/cheer-apple-2025</loc>
    <lastmod>2025-04-18T08:48:07+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/cheerapple_new_800_460_e_0ec1875e-42a9-42e3-8164-e2e1f9ad45d3.jpg?v=1744962487</image:loc>
      <image:title>The Cheer Apple fragrance is here to brighten the start of your new life.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/apology-and-notice-regarding-system-failure</loc>
    <lastmod>2025-04-09T03:17:22+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/app_information_f7519205-6fb1-41a9-bc68-67cd0425ad9e.jpg?v=1744165042</image:loc>
      <image:title>APOLOGY AND NOTICE REGARDING SYSTEM FAILURE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/price-revision-notice-2025</loc>
    <lastmod>2025-04-11T09:36:31+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_63df34a7-fab5-4403-93b7-6510d8c38b24.jpg?v=1744360591</image:loc>
      <image:title>Price Revision Notice 【1st May, 2025】</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/peach-peony-2025</loc>
    <lastmod>2025-05-22T09:13:38+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/peachpeony_800_460_f_a456e59f-2bde-4cc7-a872-8c12be4e3552.jpg?v=1747901618</image:loc>
      <image:title>A new limited-edition fragrance, &quot;Peach Peony,&quot; is now available, featuring an elegant blend of fruity and floral notes.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/yuzu-2025</loc>
    <lastmod>2025-06-05T09:21:22+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/yuzu_800_460_fa0fa8e0-022d-45f3-8515-aa0ce2b2d412.jpg?v=1749111682</image:loc>
      <image:title>Introducing the new Yuzu Series, made using every part of the Kito Yuzu</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/icemint-2025</loc>
    <lastmod>2025-06-05T09:20:47+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/icemint_new_800_460_61ca0cd6-cde3-44e3-9103-46cce983fbb8.jpg?v=1749111647</image:loc>
      <image:title>Introducing Ice Mint, offering an invigorating burst of coolness in a limited quantity.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/limited-oil-in-serum-2025</loc>
    <lastmod>2025-06-12T09:48:56+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/oilinserum_800_460_e3c02c18-6aa1-4c38-840d-f0e33db673ff.jpg?v=1749718136</image:loc>
      <image:title>Limited edition all-in-one skin serum combining carefully selected ingredients to target various skin concerns</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/fecemask-2025</loc>
    <lastmod>2025-06-19T09:03:13+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/facemask_800_460_c_3a382876-6f22-47a0-a42d-400b4d197088.jpg?v=1750320193</image:loc>
      <image:title>Nurture your skin and mind with the power of natural ingredients. Three new staple items have been added to the “Face Mask” series.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/pear-2025</loc>
    <lastmod>2025-07-03T09:04:20+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/pear_800_460_bb719b64-b3b9-493b-bc1b-025351189650.jpg?v=1751529860</image:loc>
      <image:title>The beloved “Pear” fragrance returns—sweet, juicy, and delicately floral. Available once again in limited quantities.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/over-the-rain-2025</loc>
    <lastmod>2025-08-18T06:59:23+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/overtherain_800_460_c686cd7e-8076-48ec-978f-e726734b8098.jpg?v=1755496763</image:loc>
      <image:title>The limited-edition perfume “OVER THE RAIN” is now available. It clears your mind every time you wear it, just like the sky after the rain.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/laurel-2025</loc>
    <lastmod>2025-07-24T09:03:02+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/laurel_800_460_3e501022-6b16-4991-a735-fd1014b89aab.jpg?v=1753344182</image:loc>
      <image:title>From LAUREL to SHIRO, a soap and serum that have woven the story of our brand, available now as a special limited edition.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/summer-bouquet-2025</loc>
    <lastmod>2025-08-12T09:07:50+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/summerbouquet_800_460_0a389d6d-8ea0-461a-a703-d47fd6d958aa.jpg?v=1754986070</image:loc>
      <image:title>A floral bouquet scent wrapped in the radiant beauty of blooming flowers, bringing color to your summer.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/layers-of-bloom-2025</loc>
    <lastmod>2025-08-12T08:58:15+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/layersofbloom_800_460_25f886c6-4515-408f-8032-0f96a57deb90.jpg?v=1754985495</image:loc>
      <image:title>Introducing “LAYERS OF BLOOM,” a limited-edition perfume capturing the vibrant scents that colored the long, golden days of summer.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shoppingbag-charges</loc>
    <lastmod>2025-10-01T09:19:37+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_8dbda637-c973-428c-a580-67b2deb1ce35.jpg?v=1759306777</image:loc>
      <image:title>Notice Regarding Shopping Bag Charges【Effective: 1st October 2025】</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-perfume-2025</loc>
    <lastmod>2025-08-28T08:56:08+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/perfume_800_460.jpg?v=1756367768</image:loc>
      <image:title>Igniting imagination and awakening individuality, SHIRO PERFUME introduces seven new fragrances</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/black-cherry-2025</loc>
    <lastmod>2025-09-26T03:32:55+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/blackcherry_800_460_2669a2cf-50ce-46f4-bc15-0570d210d5b9.jpg?v=1758853975</image:loc>
      <image:title>“Black Cherry,” The beloved fragrance of rich fruit and refined mood, now in limited release.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/yomogi</loc>
    <lastmod>2025-09-19T06:36:14+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/yomogi_800_460_540286fb-cd8d-4b3a-989c-6f88027e88d4.jpg?v=1758260174</image:loc>
      <image:title>“YOMOGI” – The Mugwort Series : SHIRO’s First Skincare Line from Forest Ingredients.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/wakoucha-2025</loc>
    <lastmod>2025-10-02T08:59:11+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/wakoucha_800_460_62f15886-e56b-4c07-8dba-ad21aeb284aa.jpg?v=1759391951</image:loc>
      <image:title>“WAKOUCHA,” a harmony of roasted tea leaves, refined sweetness, and fresh lemongrass, now in limited release.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/hidaka-kombu</loc>
    <lastmod>2025-10-09T09:01:40+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/hidakakombufacemask_800_460_a_a1412922-2fcf-4e85-ba08-11435895b911.jpg?v=1759996900</image:loc>
      <image:title>The New &quot;Hidaka Kombu Face Mask&quot;: Harnessing the Rich Bounty of the Sea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-membership-program</loc>
    <lastmod>2026-02-10T06:53:39+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/blandimage_800_460_943b1c46-9ef6-4b80-bfa1-e0e72adbcfcb.jpg?v=1770706419</image:loc>
      <image:title>SHIRO Membership Programme Announcement of Launch</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/all-in-serum</loc>
    <lastmod>2025-10-22T03:38:41+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/allinserum_800_460_1a059964-3778-4631-af95-a16972166c3c.jpg?v=1761100721</image:loc>
      <image:title>“Hidaka Kombu Aloe Tamanu All in Serum’’ available from 23rd October.  Skin and heart, replenished with moisture.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/butterbur-cleansing-cream</loc>
    <lastmod>2025-10-22T03:38:09+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/butterbur_800_460_cd173a5f-a904-40b7-a8f6-0d86a081e853.jpg?v=1761100689</image:loc>
      <image:title>SHIRO&apos;s new skincare item featuring the Rawan Butterbur, symbolising SHIRO&apos;s simple approach to craftsmanship.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/holiday-1st</loc>
    <lastmod>2025-11-06T08:00:02+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/holiday_1_800_460_b_132f2e7d-74dc-41f3-af66-b6b2c5af0d7a.jpg?v=1762416002</image:loc>
      <image:title>SHIRO HOLIDAY 2025 1st Collection ADVENT CALENDAR / HOLIDAY SET</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/white-2025</loc>
    <lastmod>2025-11-13T07:54:31+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/white_800_460_d0526411-a094-4674-8e4d-341c7eb1f970.jpg?v=1763020471</image:loc>
      <image:title>SHIRO’s Beloved Fragrance in Japan, ‘WHITE’ Launches Overseas in Limited Quantities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/holiday-2nd</loc>
    <lastmod>2025-12-02T08:00:19+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/holiday_2_800_460_211b048b-1e97-43a1-9f44-a30de6ff0501.jpg?v=1764662419</image:loc>
      <image:title>SHIRO HOLIDAY 2025 LOTS OF LOVE / FOR MY WILL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-christmas-holiday-hours-of-shiro-monmouth-street</loc>
    <lastmod>2025-12-15T08:03:23+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_c31f7011-f4ef-4bd4-aa43-e84b7cd19814.jpg?v=1765785803</image:loc>
      <image:title>NOTICE: CHRISTMAS HOLIDAY HOURS OF SHIRO Monmouth Street</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-perfume-30-items</loc>
    <lastmod>2026-01-16T01:57:02+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/perfume_800_460_7b91fa48-6631-4d47-80b6-ad4075daf7ad.jpg?v=1768528622</image:loc>
      <image:title>Introducing 30 items from SHIRO PERFUME series, including Body Mists, to enrich various occasions.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/shiro-membership-programme-announcement</loc>
    <lastmod>2026-01-27T08:00:18+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/smp-img_blandimage_800_460_97b55962-9e6b-4dc9-a697-c2d99683389c.jpg?v=1769500818</image:loc>
      <image:title>SHIRO Membership Programme Announcement of Stage Display and Commencement of Rewards Provision</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/zero-peony-bliss-2026</loc>
    <lastmod>2026-05-28T04:39:45+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/zeropeonybliss_800_460_9a8df077-936e-429c-8221-2a2bed0a9dc8.jpg?v=1779939585</image:loc>
      <image:title>Hidden yet valuable leftover paint from society, now repurposed in our products. &quot;ZERO PEONY BLISS,&quot; wrapped in a fruity-floral embrace.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/kinmokusei-discontinued</loc>
    <lastmod>2026-02-10T07:57:39+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_a38f40ea-c6ce-48ac-8e9f-fb9efbadeec2.jpg?v=1770710259</image:loc>
      <image:title>Notice of discontinuation of the &quot;KINMOKUSEI&quot; series as regular items</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/sakura-2026</loc>
    <lastmod>2026-07-02T07:32:08+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/sakura_800_460_ac0a91a1-5933-4f57-8298-6e683fe66b32.jpg?v=1782973928</image:loc>
      <image:title>Like cherry blossoms in full bloom—more radiant, more powerful. The renewed “Sakura” fragrance arrives in a limited edition.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/notice-easter-holiday</loc>
    <lastmod>2026-03-24T22:34:01+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_66b63815-cbef-4633-951b-f174220d65e8.jpg?v=1774391641</image:loc>
      <image:title>NOTICE: EASTER HOLIDAY HOURS OF SHIRO MONMOUTH STREET</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/info_20260407</loc>
    <lastmod>2026-04-10T04:32:08+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_1eaaf801-d9ae-4517-8a06-39df5f41c255.jpg?v=1775791928</image:loc>
      <image:title>Notice and Apology Regarding Incorrect Product Information for “BUTTERBUR FACE WASH”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/fragrance-naming-project-202604</loc>
    <lastmod>2026-04-17T10:00:09+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/futureperfumer-project_800_460_4329a603-0656-4a3c-8781-847729665a95.jpg?v=1776386450</image:loc>
      <image:title>We will be holding the &quot;FRAGRANCE NAMING PROJECT,&quot; where participants can name newly created fragrances.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/white-marguerite-2026</loc>
    <lastmod>2026-07-02T07:44:27+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/whitemarguerite_800_460_7d0f856d-35c6-46de-812a-ff8656cdc63d.jpg?v=1782974667</image:loc>
      <image:title>New Arrival: White Margaret&lt;br&gt;Experience a little spark of joy with our fresh Citrus Green Floral scent.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/rhubarb-rugosa-rose</loc>
    <lastmod>2026-08-14T09:34:09+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/rhubarbrugosarose_800_460_47e0af51-d776-4579-88ff-5eb154b71e67.jpg?v=1786696449</image:loc>
      <image:title>Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB &amp; RUGOSA ROSE” series returns, now more powerful than ever.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/ice-mint-2026</loc>
    <lastmod>2026-06-23T10:17:56+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/icemint_800_460_512a6c51-f2d5-4614-b2bd-09426c2baa30.jpg?v=1782206276</image:loc>
      <image:title>From the Ice Mint series, which envelops the whole body in a cooling sensation, comes a new limited-edition item—the coolest product in SHIRO’s history.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/peony-2026</loc>
    <lastmod>2026-06-29T11:02:50+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/peony_800_460_892da36b-22ef-4306-be19-742733353ef8.jpg?v=1782727370</image:loc>
      <image:title>Introducing &quot;PEONY&quot; from SHIRO PERFUME — a fresh, translucent floral inspired by the full bloom of the peony.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/suede-memories-2026</loc>
    <lastmod>2026-08-14T09:37:09+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/topic_suede_b06c8c72-5d1a-492c-bbf9-373041acab7a.jpg?v=1786696629</image:loc>
      <image:title>A captivating new spicy floral fragrance.  SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/fragrance-naming-project-202606</loc>
    <lastmod>2026-07-09T09:54:52+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/futureperfumer-project_800_460_10439411-0588-4fd3-8f8c-2ccb9a879224.jpg?v=1783587292</image:loc>
      <image:title>The name of the fragrance created as part of the &apos;2nd FUTURE PERFUMER PROJECT&apos; has been decided as &apos;SHINING MYSELF&apos;. It will be available as a limited-edition fragrance at &apos;Blender Lab&apos; in Japan and South Korea.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/info_20260709</loc>
    <lastmod>2026-07-09T09:30:03+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_8c38556d-bceb-45d2-a085-2a33a8efdf26.jpg?v=1783585803</image:loc>
      <image:title>NOTICE OF CHANGE IN BUSINESS HOURS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/2026-greenyuzu</loc>
    <lastmod>2026-08-21T03:01:08+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/800460_fd7f0c4f-c12e-4716-b711-977e51bbba34.jpg?v=1787277668</image:loc>
      <image:title>Introducing &quot;Green Yuzu Rich Oil in Water,&quot; generously Crafted with Whole Thinned Green Yuzu</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/2026-oil-in-serums</loc>
    <lastmod>2026-08-21T03:01:41+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/202608-oil-in-serum-800x460_fef80a7a-bdba-423d-a3c9-5ea54d56cb9f.jpg?v=1787277701</image:loc>
      <image:title>Quench Summer-Parched Skin: Introducing Two New Hydrating Oil in Serums</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/2026-salt-waves</loc>
    <lastmod>2026-08-21T03:00:45+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/saltwaves___800460_f4b0d4bf-89ba-49fb-9b00-47bf17e7c75d.jpg?v=1787277645</image:loc>
      <image:title>A citrus marine floral fragrance that gently accompanies every changing day — SHIRO&apos;s new summer collection, SALT &amp; WAVES, is here</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/2026-calendura</loc>
    <lastmod>2026-08-20T10:23:13+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/800640_871b7205-9b80-4743-8221-9aede6852fd1.jpg?v=1787217793</image:loc>
      <image:title>Introducing our new CALENDULA PROTECT CREAM and limited-edition OIL IN LOTION — calendula, grown by the nature of Awaji Island</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/butterbur-face-wash-2026</loc>
    <lastmod>2026-08-14T09:30:54+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/cb06424475aca5aa277b31537935ca4f_3e0deff4-ac82-49ba-b423-6d4cf550b722.jpg?v=1786696254</image:loc>
      <image:title>Introducing BUTTERBUR FACE WASH 2026, bursting with fresh hydration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/2026-zero-pear</loc>
    <lastmod>2026-08-27T09:04:08+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/202608-pear_924f93bb-cfc4-4584-91f3-995ab1eace4a.jpg?v=1787817848</image:loc>
      <image:title>From ZERO COLLECTION, a season exclusive &apos;Zero Pear&apos; — unfolding through three layers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/2026-blackcherry</loc>
    <lastmod>2026-09-10T09:32:44+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/800460_cf34ea4a-2e3e-414f-b362-69daf3df6218.jpg?v=1789029164</image:loc>
      <image:title>Layered with deep red fruits and gorgeous florals, &apos;Black Cherry&apos; returns as a limited edition again this year.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shiro-shiro.uk/blogs/shiro-news/info_20261007</loc>
    <lastmod>2026-10-06T05:48:40+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1440/3462/articles/uk-us-information_800_cf9f7b45-7f83-4c25-9c86-daa8750bc010.jpg?v=1791262120</image:loc>
      <image:title>【Apology and Notice】Incorrect Amount Displayed in Purchase History for SHIRO Membership Programme</image:title>
    </image:image>
  </url>
</urlset>
