ABOUT US
We work to bring every drop of the earth’s natural goodness to our products.
Our values remain true to the Japanese spirit of not letting our natural resources go to waste.
10 years since our inception, we are still committed to sharing the beauty and joy found in nature — not only to Japan but to the rest of the world. We believe that our thoughtful choices and commitment to Mother Earth bring both beauty and happiness to the world.

OUR VALUES

We create products that we want to use ourselves every day.

OUR VALUES

We seek the finest natural sources, and create our products with ingredients we find ourselves.

OUR VALUES

We research ingredients in our own laboratory, and investigate how to maximize the power of natural ingredients.

OUR VALUES

We partner with farmers who produce the best quality of sources sustainably.

OUR JOURNEY
It all began in Hokkaido, Japan, where land is fertile and natural resources are abundant.
We started in 1989 as a souvenir shop, harvesting herbs and making gifts using local resources and ingredients.
In 1998, with our ample knowledge of local ingredients, we began distributing ingredients and resources to a number of household name beauty brands. We're proud to have been involved in everything from R&D to manufacturing of products for more than 130 brands. During that period, we saw tremendous business growth, but, at the same time, we felt pressure to reduce costs from the brand side. That led us to reflect on our brand and what we wanted to achieve. We could reduce costs by using more chemical ingredients, but that went entirely against our beliefs.
We create products that we want to use ourselves. In 2009, we founded our own brand to take full ownership of our products and sell them directly to consumers.
For the past 20 years, we have created products inspired and created with the maximum goodness of nature — from sourcing ingredients, R&D, planning, manufacturing and selling — by ourselves. Today, we are committed to doing the same, and to create and provide even better products to the world.