NEWS

2016.09.01
BRAND SITE OPEN

ABOUT shiro

Welcome to the premier opening of our London store.

We are shiro – a long-standing Japanese skin-care brand, whose mission is to enhance our customers' natural beauty using simple, natural methods.

Shiro's beauty products treat the skin with expertly chosen natural ingredients, sourced from Japan. Examples include Sake kasu, a natural by-product of the Sake production process, rich in the nutrients of the rice grain; and Gagome Kombu, which harnesses the natural, moisturising properties of kelp.

We apply and blend our unique approach within our wide range of body care and fragrant, fabric-care products. Shiro's natural aromas will suit any modern taste.

shiro Philosophy

We meet the producers of the natural ingredients that we use in our skin care products and hear the philosophy behind their products. Our product development begins with washing, simmering, squeezing, steaming these products which were raised with much love. No effort is spared to bring out the best of these ingredients and present them to you in a simple way.

We want you to feel the different textures on your skin and smell the rich sweet natural fragrances of the ingredients we use in our creams and lotions.

We want to share with the world these wonderful ingredients through our products which we make based on shiro's eight guiding principles.

shiro

We use natural ingredients,
as close as possible to their natural state.

We make products
that we ourselves want to use every day.

We get to know our natural ingredients.

We bring out the best of those ingredients.

We meet the producers.

We learn and share their ideas.

We share our Japanese products
with the whole world.

We make our products in Japan.

We make the world a happier place.

Simply Simple

SKIN CARE / HAIR CARE / BODY CARE / BASE MAKE

We use carefully selected products mostly from Japan for shiro skin care lineup.

We want you to feel the different textures on your skin and smell rich sweet natural fragrances of the ingredients we use in our creams and lotions.

We have products for different skin types such as oily skin, dry skin or sensitive skin.

  • KOMBU SKIN SERUM

    KOMBU
    SERUM

  • RHUBARB AND RUGROSA ROSE CLEAR LOTION

    RHUBARB
    AND
    RUGROSA ROSE
    CLEAR LOTION

  • ICEPLANT FACE CREAM

    ICE PLANT
    FACE CREAM

  • FLAXSEED SOAP

    FLAXSEED
    SOAP

  • SAKE KASU SKIN LOTION

    SAKE KASU
    LOTION

  • BUTTERBUR UV CREAM

    OLIVE
    HUNGARY WATER

  • SAKE KASU BB SERUM

    ADZUKI
    SCRUB

  • SHAMPOO TREATMENT

    SHAMPOO
    TREATMENT

The Story of Ingredients

KOMBU

moisturising

shiro's most popular ingredient, Kombu. A kind of seaweed and a basic ingredient used in Japanese cooking in every Japanese household. We use a special type called Gagome Kombu which has high viscosity and moisture content and is only found in certain areas of the ocean. This high viscosity caught our attention and led to the development of these skin care products.

SAKEKASU

smooth skin

A natural by-product of the Sake production process, rich in the nutrients of the rice grain is Sake kasu, Our Sake kasu comes from a Sake brewery which has been in operation for over 130 years. It long been said in Japan that sake brewers have beautiful hands. Sake kasu is said to be high in amino acids and minerals. Sake kasu skin care products will help smooth and moisten dry skin.

Other Ingredients

RHUBARB AND RUGROSA ROSE

balancing

ICE PLANT

sensitive

BUTTERBUR

sensitive

OLIVE

moisturising

ADZUKI

pore cleansing

SHEA BUTTER

dry skin

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FRAGRANCE

We produce a wide range of body-care and fabric-care fragrance products blended in our unique way.

We believe these natural aromas will suit any modern lifestyle.

  • savon
  • rose
  • sakura219
  • jasmine
  • verbena
  • white lily
  • ENGLISH GARDEN
  • ROSE BOUQUET
  • FLOWER MARKET
  • ORIENTAL
  • EAU DE TOILETTE
  • SOLID PERFUME
  • BODY MILK
  • HAIR OIL
  • ROOM FRAGRANCE
  • AROMA OIL
  • etc

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STORE LOCATOR

coming soon shiro

We are launching in London for the first time.

shiro KING'S ROAD

33E King's Road, London SW3 4LX,
United Kingdom

020 3319 3680

Open Monday - Saturday / 10:00 - 19:00
Sunday / 12:00 - 18:00