Store news
NOTICE OF CHANGE IN BUSINESS HOURS
As always we would like to thank you for your patronage of SHIRO. Please be informed that Saturday, 11th of July store opening hour will be changed...
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The name of the fragrance created as part of the '2nd FUTURE PERFUMER PROJECT' has been decided as 'SHINING MYSELF'. It will be available as a limited-edition fragrance at 'Blender Lab' in Japan and South Korea.
The '2nd FUTURE PERFUMER PROJECT' was held in Tokyo and Sunagawa City, Hokkaido, in 2026. The name of the fragrance created by Yuzuki Kawahar...
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New Products
Introducing "PEONY" from SHIRO PERFUME — a fresh, translucent floral inspired by the full bloom of the peony.
Enriched with tomato seed oil*1 to help soften skin, Yuzu*2 to encourage a more luminous-looking complexion*3, and olive*4 for a smoother, more s...
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New Products
A captivating new spicy floral fragrance. SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.
SHIRO PERFUME introduces SUEDE MEMORIES, a limited-edition fragrance inspired by the season of new beginnings. Dressed in the soft pink hu...
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New Products
From the Ice Mint series, which envelops the whole body in a cooling sensation, comes a new limited-edition item—the coolest product in SHIRO’s history.
Confirmed Launch Date Announcement: "Ice Mint Essence UV"Introducing the first UV product in our limited-edition Ice Mint fragrance series, "Ice...
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New Products
Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.
Just in time for the sun-drenched season, the “Rhubarb & Rugosa Rose” series returns with an enhanced formula, featuring a ...
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New Products
New Arrival: White Margaret
New Arrival: White Margaret
Experience a little spark of joy with our fresh Citrus Green Floral scent.
A new limited-edition fragrance arrives this spring from SHIRO Fragrance. This spring, SHIRO introduces WHITE MARGUERITE, a new limi...
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We will be holding the "FRAGRANCE NAMING PROJECT," where participants can name newly created fragrances.
Thank you for your continued support of SHIRO products. From Friday 17 April to Thursday 30 April 2026, we will holding the “Fragranc...
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Notice and Apology Regarding Incorrect Product Information for “BUTTERBUR FACE WASH”
Thank you for your continued support of SHIRO. We have discovered that the product description for the “BUTTERBUR FACE WASH” purc...
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Store news
NOTICE: EASTER HOLIDAY HOURS OF SHIRO MONMOUTH STREET
Dear our valued customers, Thank you for your continued patronage of SHIRO.Please be informed that our stores will have special opening hours durin...
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New Products
Like cherry blossoms in full bloom—more radiant, more powerful. The renewed “Sakura” fragrance arrives in a limited edition.
This year marks the 15th anniversary of SHIRO's “Sakura” series, which has been renewed with a new fragrance and is now available in limited quan...
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Notice of discontinuation of the "KINMOKUSEI" series as regular items
Thank you for your continued patronage of SHIRO products. We wish to inform you that the "KINMOKUSEI" series from SHIRO FRAGRANCE will be disconti...
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