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From ZERO COLLECTION FRAGRANCE — born from fragrance materials, products, and containers that had been sitting in SHIRO's warehouse, given ne...
Read moreA large, vivid orange bloom that catches the eye the moment you see it. Its beauty is shaped by an environment unlike any other.Two new products...
Read moreJapan has long held a tradition of embracing the gifts of nature as the seasons change — savouring seasonal ingredients at their very be...
Read moreFrom SHIRO's new summer fragrance collection, SALT & WAVES, comes the BODY MIST EXTRA COOL — a cooling body mist available for a limited time...
Read moreFrom the Yuzu Series — one of SHIRO's most-loved skincare ranges — comes GREEN YUZU RICH OIL IN WATER, available for a limited time. It captu...
Read moreThe summer ahead brings intense sun and a level of dryness rarely seen in recent years. To care for skin from within during this season, two new ...
Read moreAs always we would like to thank you for your patronage of SHIRO. Please be informed that Saturday, 11th of July store opening hour will be changed...
Read moreThe '2nd FUTURE PERFUMER PROJECT' was held in Tokyo and Sunagawa City, Hokkaido, in 2026. The name of the fragrance created by Yuzuki Kawahar...
Read moreEnriched with tomato seed oil*1 to help soften skin, Yuzu*2 to encourage a more luminous-looking complexion*3, and olive*4 for a smoother, more s...
Read moreSHIRO PERFUME introduces SUEDE MEMORIES, a limited-edition fragrance inspired by the season of new beginnings. Dressed in the soft pink hu...
Read moreConfirmed Launch Date Announcement: "Ice Mint Essence UV"Introducing the first UV product in our limited-edition Ice Mint fragrance series, "Ice...
Read moreJust in time for the sun-drenched season, the “Rhubarb & Rugosa Rose” series returns with an enhanced formula, featuring a generous...
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