From ZERO COLLECTION, a season exclusive 'Zero Pear' — unfolding through three layers
From ZERO COLLECTION FRAGRANCE — born from fragrance materials, products, and containers that had been sitting in SHIRO's warehouse, given new life under a limited label — comes a special scent available this season only. 'Zero Pear' layers a fresh 'Pear' with 'Freesia Mist' and 'White Tea', creating a fruity floral fragrance with a light, luminous quality. It is perfectly suited to moments when you want to feel refreshed, begin the day with a positive outlook.
Since its debut in 2024, 'Pear' has been celebrated for its expressive scent, with a range of products developed to bring out its appeal — from eau de parfum to hair serum. It is a series that continues to be sought after, and has been loved by many.
In the process of making things, some resources inevitably remain, no matter how carefully we work. We continue ZERO COLLECTION by choosing, step by step, to make use of everything available. We hope that this effort extends beyond our own craft and reaches out into the wider world. 'Zero Pear' was created with that spirit in mind, by combining the remaining 'Pear' fragrance materials that had been left at the factory.
Making the most of what already exists, and carrying it forward into the future. We hope you enjoy this season-only fragrance, born from the way SHIRO makes things.
3 SEP 2026 Available at SHIRO UK Online Store and SHIRO Monmouth Street
LIMITED PRODUCT
40mL £37
A bright, season-limited fragrance where freshness and florality come together in harmony.
The top note opens with juicy pear and apricot, lifted by a light touch of lemon. It then moves into an elegant floral heart of freesia and rose, layered with a clean green tea accord, giving the fragrance a luminous, transparent quality. Gradually, musk, amber, and woody notes settle in gently, leaving a calm and pleasant warmth.
ABOUT ZERO COLLECTION
ZERO COLLECTION is born from fragrance materials and other resources that had been sitting in our warehouse — set aside due to fragrance renewals, discontinued lines, and similar reasons. It all began by looking again at what we already had.
Without wasting finite resources, we seek to expand their possibilities and give them new value. Working towards a future with less waste, we have created a range of fragrances with this intention. The label for each fragrance, designed in a colour that evokes its scent, is applied only over the areas where the original fragrance name and ingredient information were printed — created specifically for ZERO COLLECTION FRAGRANCE. To keep paper use to a minimum, and to allow the label and container to be separated after use, we have used an easy-peel sticker.
We want to involve not only SHIRO but also the wider industry and society in finding ways to make use of things that have become surplus and gone to waste. We believe that reducing waste is can be achieve by everyone. We hope you look forward to SHIRO's craft, and to the products we make with care.
