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  • “YOMOGI” – The Mugwort Series : SHIRO’s First Skincare Line from Forest Ingredients.

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SHIRO's new skincare item featuring the Rawan Butterbur, symbolising SHIRO's simple approach to craftsmanship.
New Products

SHIRO's new skincare item featuring the Rawan Butterbur, symbolising SHIRO's simple approach to craftsmanship.

Introducing new items crafted from Rawan Butterbur, the signature material of SHIRO's Sensitive Series. The Rawan Butterbur, cultivated in Ashoro...

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“Hidaka Kombu Aloe Tamanu All in Serum’’ available from 23rd October.  Skin and heart, replenished with moisture.
New Products

“Hidaka Kombu Aloe Tamanu All in Serum’’ available from 23rd October. Skin and heart, replenished with moisture.

From SHIRO’s regular skincare series, the first all-in-one serum Hidaka Kombu Aloe Tamanu All in Serum is now available. It features a rich blend...

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The New "Hidaka Kombu Face Mask": Harnessing the Rich Bounty of the Sea
New Products

The New "Hidaka Kombu Face Mask": Harnessing the Rich Bounty of the Sea

The Hidaka Kombu Face Mask is the newest addition to SHIRO's face mask series, which has been meticulously crafted to hydrate the skin with the p...

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SHIRO Membership Programme Announcement of Launch
Others

SHIRO Membership Programme Announcement of Launch

Thank you for your continued patronage of SHIRO products. From January 2026, we will launch the "SHIRO Membership Programme",  a membership schem...

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“WAKOUCHA,” a harmony of roasted tea leaves, refined sweetness, and fresh lemongrass, now in limited release.
New Products

“WAKOUCHA,” a harmony of roasted tea leaves, refined sweetness, and fresh lemongrass, now in limited release.

Part of our seasonal fragrance series designed to bring comfort and serenity into everyday life, WAKOUCHA is now available in a renewed form—feat...

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“YOMOGI” – The Mugwort Series : SHIRO’s First Skincare Line from Forest Ingredients.
New Products

“YOMOGI” – The Mugwort Series : SHIRO’s First Skincare Line from Forest Ingredients.

Born from fresh, aromatic mugwort gathered through forest-thinning practices that support the future of our woodlands, this skincare line del...

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“Black Cherry,” The beloved fragrance of rich fruit and refined mood, now in limited release.
New Products

“Black Cherry,” The beloved fragrance of rich fruit and refined mood, now in limited release.

Capturing the essence of freshly picked, succulent fruit, Black Cherry is a fruity-floral fragrance that combines sweet-tart notes with e...

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Igniting imagination and awakening individuality, SHIRO PERFUME introduces seven new fragrances
New Products

Igniting imagination and awakening individuality, SHIRO PERFUME introduces seven new fragrances

FRAGRANCE & PERFUME CHART PRODUCT LINEUP GIFT POUCH Notice of Discontinuation Introducing new perfumes, crafted by perfumers worldwide who ...

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Introducing “LAYERS OF BLOOM,” a limited-edition perfume capturing the vibrant scents that colored the long, golden days of summer.
New Products

Introducing “LAYERS OF BLOOM,” a limited-edition perfume capturing the vibrant scents that colored the long, golden days of summer.

Introducing “LAYERS OF BLOOM”, a limited-edition perfume, capturing the vibrant scents that colored the long, golden days of summer. ...

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Notice Regarding Shopping Bag Charges【Effective: 1st October 2025】
Others

Notice Regarding Shopping Bag Charges【Effective: 1st October 2025】

※Three types of shopping bags that will be available for purchase starting Wednesday, 1st October 2025 Thank you for your continued patronage of S...

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A floral bouquet scent wrapped in the radiant beauty of blooming flowers, bringing color to your summer.
New Products

A floral bouquet scent wrapped in the radiant beauty of blooming flowers, bringing color to your summer.

From SHIRO’s limited fragrance series comes “Summer Bouquet” — a luminous, floral scent that evokes the image of flowers blooming gracef...

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From LAUREL to SHIRO, a soap and serum that have woven the story of our brand, available now as a special limited edition.
New Products

From LAUREL to SHIRO, a soap and serum that have woven the story of our brand, available now as a special limited edition.

On June 23, 2009, SHIRO began its journey under the brand name “LAUREL.” We are releasing a limited-edition skincare series featuring laurel,...

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