Hidden yet valuable leftover paint from society, now repurposed in our products. "ZERO PEONY BLISS," wrapped in a fruity-floral embrace.
The ZERO COLLECTION is created using fragrances, containers, and products that had been lying unused in SHIRO’s warehouses.
The word “ZERO” reflects our genuine commitment to a future of ZERO WASTE.
This time, we have taken a new step by turning our attention to leftover paint that had been lying dormant in society. As a result, ZERO PEONY BLISS is launched as a limited-edition fragrance.
There are still many resources in the world waiting to be used. For ZERO PEONY BLISS, white paint that had been left unused at a paint manufacturer, paint that would otherwise have been discarded, has been repurposed for the container design.
ZERO PEONY BLISS opens with fresh, juicy fruits such as apples, layered with airy marine notes, followed by an elegant floral bouquet of peony and freesia. The fragrance settles into a warm, lingering finish as musk, amber, and woody notes melt together, creating depth and softness.
The white paint that gently adorns the container enhances the impression of the scent. By combining hidden containers with repurposed paint, we have created a limited-edition design that brings a sense of excitement every time it is held.
12 February 2026 Available at SHIRO UK Online Store and SHIRO Monmouth Street
PRODUCT LINEUP
£94 50mL
A sophisticated yet pure and charming fragrance, where fresh apple and pear blend with a bouquet of elegant florals such as peony. Layered into this composition are the depth of wine notes from the limited-edition perfume WISHING YOU, and the citrus and sage accents of PARISIAN SHIRT, allowing a fresh yet powerful marine accord to unfold beautifully.
ABOUT ZERO COLLECTION
ZERO COLLECTION FRAGRANCE is born from surplus fragrances left over from product renewals, as well as finite resources that are no longer in use.
It all began with a simple idea: taking a fresh look at what we already had.
Two years have passed since we committed to zero waste as part of a truly circular approach. Through the fragrances created under the ZERO COLLECTION, dormant fragrance materials and unused containers are steadily being brought closer to zero. Our next step is to extend this initiative beyond SHIRO and into society as a whole.
Our attention turned to leftover paint while planning a new fragrance and seeking to enhance its container design. Just as unused fragrances remain in SHIRO’s warehouses, we wondered whether other industries might also have resources lying dormant. This led us to white paint at a manufacturer, paint that had lost its purpose and would otherwise have been discarded.
Driven by a desire to make use of every unused resource, the ZERO COLLECTION offers a truly special fragrance, created only once and never to be replicated.
In 2026, SHIRO will continue moving forward with this commitment at heart.
PRODUCT VISUAL
For the main visual of this collection, we used leftover paint from the SHIRO THE HYUNDAI SEOUL POP-UP STORE, held in Korea last December. This expresses the spirit of the ZERO COLLECTION: discovering new value in resources that would otherwise lie dormant in society.
We hope you enjoy this SHIRO-inspired visual, created through our distinctive approach to craftsmanship alongside the products themselves.