Introducing 30 items from SHIRO PERFUME series, including Body Mists, to enrich various occasions.
Refresh your skin and senses with our Moisturising Body Mist, designed to provide both hydration and a luxurious fragrance experience.
Introducing our new Body Mist, born from the innovative skincare concept of “enjoying fragrance while hydrating the skin.” Formulated with a gentle, alcohol-free formula, the fine mist melts effortlessly into your skin, delivering a soft, smooth sensation along with a rich, lingering fragrance. It provides hydration comparable to that of body milk.
Our goal was to create products that enhance the simple joy of fragrance, nourishing both the heart and the skin. This vision inspired the development of our alcohol-free Body Mist, which combines a gentle, comforting feel with long-lasting fragrance projection. Enriched with nourishing tamanu oil*1, it delivers deep hydration while enveloping you in scent, allowing you to enjoy the sensation of revitalised, soft skin.
Additionally, we are debuting our new Treatment, featuring three selected fragrances from the seven launched in August 2025.
Furthermore, five new fragrances join the popular Hand Serum, three join the Shampoo, two join the Clay Hand Soap, two join the Body Soap range, and three join the Perfume Diffuser Liquid collection.
22nd January 2026 Available at SHIRO UK Online Store and SHIRO Monmouth Street
PRODUCT LINEUP
£41 60mL
A novel body mist that refreshes your fragrance routine and delivers intense hydration comparable to body milk.
Formulated with Tamanu oil*1 to refine skin texture and help maintain moisture. Its lightweight, airy texture spreads easily, spray directly onto areas of concern, or apply to your hands first and gently massage into the skin.
Ideal for those who dislike the stickiness of creams or oils.
Features a portable plastic container, perfect for refreshing fragrance on the go or hydrating areas prone to dryness.
NEW LINEUP
£42 90g
SHIRO PERFUME Hand Serum is a hand serum formulated with aloe*2 and shea butter*3, offering a smooth, stretchy texture that is irresistibly addictive. Softer and fresher than hand cream, it deeply moisturises the skin of the hands.
NEW LINEUP
SUNNY MORNING
BLACK FOREST BLESSING
JOY WITH YOU
CHERISH MY LOVE
LIVING MY STORY
￡54 460mL
Based on birch distilled water*4 from AOMORI Prefecture, this product features a rich, thick texture combined with Gagome Kombu (kelp)*5, which deeply moisturises the core of dry hair. The luxurious, thick soap creates a soothing shower experience.
NEW LINEUP
SUNNY MORNING
BLACK FOREST BLESSING
CHERISH MY LOVE
£47 200g
Introducing new treatments from SHIRO PERFUME.
It contains aloe*2, which provides fresh moisture, and shea butter*3, which helps lock in that moisture.
The fragrance lingers even after drying, making it perfect for those who want a long-lasting scent while caring for their hair.
NEW LINEUP
SUNNY MORNING
BLACK FOREST BLESSING
CHERISH MY LOVE
£42 250mL
Blended with aloe*2, which provides fresh moisture, and volcanic ash clay*6, which removes excess dirt and dead skin cells, this product offers a gentle and effective cleansing experience.
Experience the smooth washing sensation brought by the fine volcanic ash clay*6 sourced from the Shirasu Plateau in KAGOSHIMA Prefecture.
NEW LINEUP
BE LIKE YOU
JOY WITH YOU
£52 460mL
Olive*7, grown without pesticides on Shodo Island in Kagawa Prefecture, is used as a moisturising ingredient. The smooth texture, combined with its pleasant foam and easy rinse, gently moisturises your body while removing excess sebum and dirt.
Whether at the start of a busy day or after a tiring one, enjoy the rich fragrance and smooth feeling of a refreshing wash.
NEW LINEUP
SUNNY MORNING
CHERISH MY LOVE
WITH 10 STICKS
£100 500mL
It disperses a rich fragrance throughout your space, creating a soothing atmosphere.
Refill the Glass Vase (sold separately) and enjoy the fragrance of interior.
NEW LINEUP
SUNNY MORNING
JOY WITH YOU
LIVING MY STORY
*1 Calophyllum Inophyllum Seed Oil / Moisturising ingredient *2 Aloe vera juice / Moisturising ingredient
*3 Shea oil / Moisturising ingredient *4 Shirakamba leaf (birch leaf) water / Moisturising ingredient
*5 Gagome extract / Moisturising ingredient *6 Volcanic ash / Scrubbing ingredient *7 Olive branch extract and leaf extract / Moisturising ingredient
MESSAGE
At SHIRO, we believe that to bring happiness to others, one must first be fulfilled within oneself.
With this in mind, we have created a range of fragranced items designed to add colour and joy to your everyday moments.
We hope that SHIRO PERFUME can become a companion that fills the days of those who use it with smiles and in turn, sparks a chain of happiness, connecting one smile to the next.
Notice of Discontinuation
As part of our lineup renewal, the following SHIRO PERFUME fragrances will be discontinued:
・TAKE IT EASY
・SPICES AND TEASE
・MARVELLOUS STAR
・INCENSE CLEAR
Additionally, the MARVELLOUS STAR PERFUME DIFFUSER LIQUID will be discontinued once current stock is sold out.
We thank you for your understanding and continued support.