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Introducing "PEONY" from SHIRO PERFUME — a fresh, translucent floral inspired by the full bloom of the peony.
New Products

Introducing "PEONY" from SHIRO PERFUME — a fresh, translucent floral inspired by the full bloom of the peony.

Enriched with tomato seed oil*1 to help soften skin, Yuzu*2 to encourage a more luminous-looking complexion*3, and olive*4 for a smoother, more s...

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A captivating new spicy floral fragrance.  SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.
New Products

A captivating new spicy floral fragrance. SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.

SHIRO PERFUME introduces SUEDE MEMORIES, a limited-edition fragrance inspired by the season of new beginnings. Dressed in the soft pink hu...

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From the Ice Mint series, which envelops the whole body in a cooling sensation, comes a new limited-edition item—the coolest product in SHIRO’s history.
New Products

From the Ice Mint series, which envelops the whole body in a cooling sensation, comes a new limited-edition item—the coolest product in SHIRO’s history.

Confirmed Launch Date Announcement: "Ice Mint Essence UV"Introducing the first UV product in our limited-edition Ice Mint fragrance series, "Ice...

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Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.
New Products

Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.

Just in time for the sun-drenched season, the “Rhubarb & Rugosa Rose” series returns with an enhanced formula, featuring a ...

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New Arrival: White Margaret<br>Experience a little spark of joy with our fresh Citrus Green Floral scent.
New Products

New Arrival: White Margaret
Experience a little spark of joy with our fresh Citrus Green Floral scent.

A new limited-edition fragrance arrives this spring from SHIRO Fragrance. This spring, SHIRO introduces WHITE MARGUERITE, a new limi...

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Like cherry blossoms in full bloom—more radiant, more powerful. The renewed “Sakura” fragrance arrives in a limited edition.
New Products

Like cherry blossoms in full bloom—more radiant, more powerful. The renewed “Sakura” fragrance arrives in a limited edition.

This year marks the 15th anniversary of SHIRO's “Sakura” series, which has been renewed with a new fragrance and is now available in limited quan...

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Hidden yet valuable leftover paint from society, now repurposed in our products. "ZERO PEONY BLISS," wrapped in a fruity-floral embrace.
New Products

Hidden yet valuable leftover paint from society, now repurposed in our products. "ZERO PEONY BLISS," wrapped in a fruity-floral embrace.

The ZERO COLLECTION is created using fragrances, containers, and products that had been lying unused in SHIRO’s warehouses. The w...

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Introducing 30 items from SHIRO PERFUME series, including Body Mists, to enrich various occasions.
New Products

Introducing 30 items from SHIRO PERFUME series, including Body Mists, to enrich various occasions.

PRODUCT LINEUP MESSAGE Refresh your skin and senses with our Moisturising Body Mist, designed to provide both h...

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SHIRO HOLIDAY 2025 LOTS OF LOVE / FOR MY WILL
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SHIRO HOLIDAY 2025 LOTS OF LOVE / FOR MY WILL

In 2025, SHIRO presents this year’s holiday collection: 'WE MUST PAY IT FORWARD.' The phrase embodies the idea of passin...

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SHIRO’s Beloved Fragrance in Japan, ‘WHITE’ Launches Overseas in Limited Quantities
New Products

SHIRO’s Beloved Fragrance in Japan, ‘WHITE’ Launches Overseas in Limited Quantities

From SHIRO’s limited-edition fragrance series, 'WHITE', a fragrance reminiscent of a bouquet of white flowers, is now available in limited quanti...

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SHIRO HOLIDAY 2025 1st Collection ADVENT CALENDAR / HOLIDAY SET
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SHIRO HOLIDAY 2025 1st Collection ADVENT CALENDAR / HOLIDAY SET

This year's concept for the holiday collection is "WE MUST PAY IT FORWARD”.The Advent Calendar 2025 was created by weaving together the words...

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SHIRO's new skincare item featuring the Rawan Butterbur, symbolising SHIRO's simple approach to craftsmanship.
New Products

SHIRO's new skincare item featuring the Rawan Butterbur, symbolising SHIRO's simple approach to craftsmanship.

Introducing new items crafted from Rawan Butterbur, the signature material of SHIRO's Sensitive Series. The Rawan Butterbur, cultivated in Ashoro...

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