A captivating new spicy floral fragrance. SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.
SHIRO PERFUME introduces SUEDE MEMORIES, a limited-edition fragrance inspired by the season of new beginnings.
Dressed in the soft pink hues of cherry blossoms, SUEDE MEMORIES captures the spirit of spring and the excitement of stepping into a new chapter. In Japan, the season of blooming sakura marks a time of fresh starts, when children begin a new school year carrying brand-new leather school backpacks. Their small yet determined steps toward the future inspire a sense of hope and possibility.
Created to accompany moments of change, growth, and new challenges, SUEDE MEMORIES is a spicy floral fragrance that balances gentle elegance with quiet strength.
The fragrance opens with crisp notes of iris and bergamot, evoking the clear air of a spring morning. A subtle touch of pink pepper adds texture and vibrancy, expressing the exhilaration of embracing something new. As the scent unfolds, hyacinth, vetiver, and amber emerge, creating a fresh and uplifting trail that reflects growing confidence and the promise of the season ahead.
From the soft pink atmosphere of cherry blossom season to radiant greenery and finally sophisticated leather and amber accords, SUEDE MEMORIES tells the story of transformation. Whether you are heading somewhere new, taking on a challenge, or celebrating personal growth, this fragrance is designed to accompany you through the season's moments of change and possibility.
25 JUN 2026 Available at SHIRO UK Online Store and SHIRO Monmouth Street
PRODUCT LINEUP
50mL £94
A spicy floral fragrance woven with serenity and transparency, created to celebrate the arrival of a new season.
Presented in a limited-edition matte cherry blossom pink bottle inspired by both blooming sakura and the leather of a traditional Japanese school backpack, a symbol of new beginnings.
280mL £42
A hand soap formulated with calendula extract*1 to help keep hands feeling soft and comfortable.
A clear floral fragrance gently fills the space around the sink, bringing a touch of pleasure to everyday handwashing. The fine, creamy lather melts smoothly onto the skin, leaving behind a delicate and comforting scent after rinsing.
* Calendula Flower Extract / Moisturising Ingredient