From the Ice Mint series, which envelops the whole body in a cooling sensation, comes a new limited-edition item—the coolest product in SHIRO’s history.
Confirmed Launch Date Announcement: "Ice Mint Essence UV"
Introducing the first UV product in our limited-edition Ice Mint fragrance series, "Ice Mint." A sun protection serum developed from a skincare perspective, it lets you enjoy a refreshing cooling sensation while remaining gentle enough to use on the face.
We wanted to care for the skin gently, while delivering a dewy, soothing comfort that refreshes the mind as well — and this product embodies the philosophy behind everything we make: creating something we ourselves would want to reach for every single day.
Applied lightly to the skin, it leaves a cool, invigorating feel — whether you're prepping your skin before make-up on a muggy morning, or topping up your sun protection through the height of the midday sun.
As high summer arrives in earnest, "Ice Mint Essence UV" offers both a comforting coolness and protection from UV rays. We hope this summer saviour essential — bringing moisture and a cooling sensation to summer skin — will find a place in many more people's daily lives, supporting more comfortable days throughout the season.
25 JUN 2026 Available at SHIRO UK Online Store and SHIRO Monmouth Street
After getting through last year’s extreme heat, we found ourselves thinking, “If only there were a product that felt even stronger and cooler…” In pursuit of everyday comfort and after countless prototypes, we created Ice Mint Body Lotion Extra Cool. Featuring approximately 1.7 times *1 more menthol *2 than the “Ice Mint Body Lotion”,Japanese standard line, it delivers the coolest sensation in SHIRO’s history.
In addition, Ice Mint Essence UV, which can also be used on the face, makes its debut as a limited-edition release.
The “Ice Mint” series was launched in 2011 with the hope of helping people enjoy a more comfortable summer. As temperatures continue to rise year after year—with Hokkaido even recording a high of 39.0°C last year—summer has become a season we can no longer get through without air conditioning.
In addition, the effects of global warming are beginning to have a significant impact on the ingredients used by SHIRO.
Can we all find small ways to make a difference, so that our future can be just a little more comfortable? With this in mind, we have created body care and base make-up products designed to be stronger, cooler, and more comfortable.
Summer heat is no longer a “special event,” but part of our everyday lives. This may well be the result of human lifestyles and activities gradually affecting the Earth.
We hope that Ice Mint will be your ally—supporting more comfortable days today, and helping to contribute, in its own small way, to a better future.
28 May 2026 Available at SHIRO UK Online Store and SHIRO Monmouth Street
*To ensure we deliver a product of the highest quality, the release date of "Ice Mint Essence UV" has been rescheduled. We will announce the new launch date in due course via the SHIRO Online Store and our email newsletter.
PRODUCT LINEUP
Born from a skincare concept, Ice Mint Essence UV cares for summer skin using the power of natural ingredients, while offering both a refreshing cooling sensation and sun protection.
In addition, Ice Mint Body Lotion Extra Cool features a higher concentration *1 of menthol *2, delivering the coolest sensation in the history of the Ice Mint series.
The Ice Mint Body Mist Extra Cool has also been enhanced, with its volume increased by 30ml, allowing you to use it generously before heading out or throughout the day during the long summer season.
Each bottle is finished with a glossy blue cap as an accent. When you take this sparkling design—shimmering and reflecting light—out of your bag, you’ll feel a sense of coolness even before use.
[SPF34 PA++] £27 30g
Introducing the new Ice Mint Essence UV, designed for use as a base makeup product. Formulated with yuzu peel water and extracts *3, as well as Hidaka kelp *5, it delivers hydration, a cooling sensation, and UV protection all in one—perfect for summer skin.
Thanks to the cooling ingredient menthol*2, it provides a refreshing sensation the moment it touches the skin, making your summer base makeup routine more comfortable and enjoyable.
50mL £24
Introducing a new body lotion containing approximately 1.7 times *1 more menthol *2 than the standard “Ice Mint Body Lotion,” designed to deliver a long-lasting cooling sensation.
It adheres closely to the skin, helping to cool down *6 flushed areas of the body, while yuzu fruit extract *4 and shea butter*7 provide nourishing hydration.
With its light, dewy gel texture, it hydrates the skin while leaving a smooth, non-greasy finish. We recommend using it after bathing, before bed, or before heading out—especially on areas prone to heat such as the arms and neck.
80mL £24
Now available in a larger 80 mL size (previously 50 mL) as a limited-edition release this year.
It contains approximately 3.5 times*8 more menthol*2 than the standard “Ice Mint Body Mist,” delivering an intensely refreshing, piercing cooling sensation.
A vibrant blend of citrus essential oils*9—such as lemon, lime, and bergamot—combined with mint helps refresh your mood with every use.
The formula also features a scent designed to help repel insects, as well as persimmon tannin*10 to help manage summer odours.
As a spray format, it is easy to apply to hard-to-reach areas, making it a convenient item to carry and use while on the go during the warmer months.
*1 Compared to our “Ice Mint Body Lotion” . It's available in Japan as regular series.
*2 Menthol / Cooling and aromatic ingredient
*3 Yuzu peel water, Yuzu peel extract / Moisturising ingredients
*4 Yuzu fruit extract / Moisturising ingredient
*5 Mitsuishi kelp extract / Moisturising ingredient
*6 Cooling sensation
*7 Shea butter / Moisturising ingredient
*8 Compared to our “Ice Mint Body Mist”. It's available in Japan as regular series.
*9 Furocoumarin-free
*10 Persimmon tannin / Skin-conditioning ingredient