SHIRO HOLIDAY 2025 1st Collection ADVENT CALENDAR / HOLIDAY SET

This year's concept for the holiday collection is "WE MUST PAY IT FORWARD”.
The Advent Calendar 2025 was created by weaving together the words that express the beliefs and originality SHIRO has cherished for over the past 16 years.
Each product holds a story — the passion of SHIRO’s staff for craftsmanship, their countless endeavours, and the producers’ deep love for their materials. We have inscribed these stories into every item in the Advent Calendar 2025, hoping to share them with you.

“WE MUST PAY IT FORWARD” embodies SHIRO’s enduring commitment.
To bring happiness to the world, we have consistently addressed social issues, developing solutions through our products. Looking ahead, we aim to create a cycle of happiness by crafting each product wholeheartedly and passing the baton to future generations.
This is SHIRO’s mission — and our promise to you.

This winter, we wish for this special collection from SHIRO to become an invaluable memory for you. For the first edition of the collection, a Holiday Set featuring 7 carefully selected items from the Advent Calendar will be released alongside it. The second edition will include two limited-edition perfumes, made possible by the countless encounters and support we have received from everyone who loves SHIRO.
We hope you will feel the essence of SHIRO’s craftsmanship and the heartfelt intentions of the people behind it.
We hope this special collection will become a cherished memory for you.

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AVAILABLE FROM 13 NOVEMBER 2025 at SHIRO UK Online Store and SHIRO Monmouth Street

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