New Arrival: White Margaret
Experience a little spark of joy with our fresh Citrus Green Floral scent.
A new limited-edition fragrance arrives this spring from SHIRO Fragrance.
This spring, SHIRO introduces WHITE MARGUERITE, a new limited-edition scent from the fragrance collection.
The marguerite may not be the most extravagant of flowers, yet its simple beauty has a way of gently lifting the spirit. We expressed that quiet positivity through a citrus green floral fragrance, where refreshing fruits, translucent florals, and the warmth of musk and woods come together in harmony.
The collection includes three ways to enjoy the scent: Eau de Parfum to wear all over the body, Hair Balm that wraps the hair in moisture and a veil of fragrance, and Fragrance Diffuser that fills your space with a comforting aroma that invites a deep breath.
As a new season begins, we hope SHIRO Fragrance can bring life’s little moments of happiness to those who give their all each day, devoted to someone or something they care for. From that wish, WHITE MARGUERITE was born.
In days that pass all too quickly, a pure white marguerite may suddenly catch your eye and gently warm the heart. When we pause and look around, we find countless moments that softly ease the mind and spread warmth within us — flowers blooming delicately, the peaceful faces of sleeping children, or laughter shared with someone dear.
To make everyday life feel just a little more precious, WHITE MARGUERITE quietly stays close by your side.
21 May 2026 Available at SHIRO UK Online Store and SHIRO Monmouth Street
PRODUCT LINEUP
£37 40mL
An eau de parfum layered with refreshing grapefruit and vibrant cassis, softened by delicate translucent florals led by lily of the valley. With each spray, it evokes the airy comfort of standing in a meadow where flowers sway gently in the breeze. Like marguerites blooming in full splendour at the start of a new season, it fills the moment with bright and tender joy.
£31 40g
A hair balm that moisturises the hair while creating natural shine and smooth manageability. Enjoy the sparkling brightness of grapefruit and cassis alongside airy florals as you style.
Formulated with unrefined shea butter* from Ghana, it deeply hydrates hair prone to dryness from the stronger spring sunlight, leaving it soft and easy to manage. Finish styling with a gentle breeze from the hair dryer to enhance softness while allowing the fragrance to bloom more beautifully.
* Shea Butter / Moisturising ingredient
£40 180mL
A fragrance diffuser designed to fill living rooms, bedrooms, and other spaces with a comforting scent. Its refreshing citrus green floral fragrance spreads naturally through the room, inviting you to take a deep breath.
Simply placing it in your home refreshes both space and spirit. By a window or in the entranceway, the fragrance drifts gently with every passing breeze, quietly reminding you of life’s little moments of happiness.Enjoy a peaceful moment wrapped in the pure brightness of spring.