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Notice Regarding Shopping Bag Charges【Effective: 1st October 2025】
※Three types of shopping bags that will be available for purchase starting Wednesday, 1st October 2025 Thank you for your continued patronage of S...
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New Products
A floral bouquet scent wrapped in the radiant beauty of blooming flowers, bringing color to your summer.
From SHIRO’s limited fragrance series comes “Summer Bouquet” — a luminous, floral scent that evokes the image of flowers blooming gracef...
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New Products
From LAUREL to SHIRO, a soap and serum that have woven the story of our brand, available now as a special limited edition.
On June 23, 2009, SHIRO began its journey under the brand name “LAUREL.” We are releasing a limited-edition skincare series featuring laurel,...
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New Products
The limited-edition perfume “OVER THE RAIN” is now available. It clears your mind every time you wear it, just like the sky after the rain.
We are pleased to announce the limited release of “OVER THE RAIN,” a perfume that first debuted in Japan in 2021 and has since been highly reques...
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New Products
The beloved “Pear” fragrance returns—sweet, juicy, and delicately floral. Available once again in limited quantities.
Limited Edition “Pear” Fragrance Series with a fresh, fruity scent that enhances everyday life. SHIRO’s limited edition ...
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New Products
Nurture your skin and mind with the power of natural ingredients. Three new staple items have been added to the “Face Mask” series.
Launched in June 2024, SHIRO's highly acclaimed “Face Mask” series is expanding with three new staple items. At SHIRO, we prioritize bringi...
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New Products
Limited edition all-in-one skin serum combining carefully selected ingredients to target various skin concerns
SHIRO’s skincare products harness nutrient-rich ingredients nurtured by harsh natural environments. From these, we’ve carefully selected ...
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New Products
Introducing Ice Mint, offering an invigorating burst of coolness in a limited quantity.
The season of radiant sunshine, blue skies, and drifting white clouds is upon us once again. In Japan, Ice Mint has long been cheris...
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New Products
Introducing the new Yuzu Series, made using every part of the Kito Yuzu
In addition to the newly added face wash and oil-in-serum in the series, the essential oil*1 content has been increased by approximately 2.6 time...
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New Products
A new limited-edition fragrance, "Peach Peony," is now available, featuring an elegant blend of fruity and floral notes.
SHIRO’s limited-edition fragrance series, offering scents that accompany the changing seasons and daily life, introduces a new fragrance: “Peach ...
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New Products
The Cheer Apple fragrance is here to brighten the start of your new life.
From SHIRO's limited-edition fragrance series, which offers scents to accompany everyday life as the seasons change, Cheer Apple—with its...
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Others
Price Revision Notice 【1st May, 2025】
Thank you for your continued patronage of SHIRO. Starting 10:30 AM on 1st May 2025, we will revise the prices of some products in the UK, due to ex...
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