Igniting imagination and awakening individuality, SHIRO PERFUME introduces seven new fragrances
Introducing new perfumes, crafted by perfumers worldwide who freely express their identities, without restrictions on themes or concepts.
SHIRO PERFUME sparks the imagination and celebrates the personality within each individual.
The scents that naturally draw you in or that you choose based on your mood are the ones that truly represent you.
Choose a fragrance, wear it freely, be yourself, and let SHIRO PERFUME add color to your individuality.
4th September, 2025 Available at SHIRO UK Online Store and SHIRO Monmouth Street
FRAGRANCE & PERFUME CHART
Our fragrance chart showcases the unique characteristics and impressions of each scent, helping you discover your perfect match. Designed in a circular layout, the chart reveals the “individuality” that blossoms when wearing each fragrance. Scents with similar characters or moods are positioned close together, while contrasting aromas sit opposite, offering a visual guide to your fragrance journey.
The new lineup expands the collection with an enchanting floral scent that expresses energetic passion and a woody scent balancing strength with softness, broadening your options for self-expression.
PRODUCT LINEUP
The seven new fragrances are available in two sizes: 50 mL and 100 mL—choose the perfect size to suit your lifestyle.
50mL £92
100mL £131
＜Duration of Fragrance＞
Approximately 5 to 6 hours
At SHIRO, fragrance selection is all about freedom. Explore our collection by notes, impressions, or the perfumer’s identity and story. Follow your heart and discover the scent that resonates most deeply with you.
A radiant floral fragrance inspired by the graceful elegance of the peony. Transparent floral notes are accented by fresh green hints, creating a crisp, cool impression.
TOP：Green, Apple, Pear
MIDDLE：Peony, Jasmine, Magnolia, Muguet
BASE：Amber, Musk, Sandalwood
A fresh floral fragrance inspired by the crisp awakening of a bright morning. Bright grapefruit envelopes elegant flowers like ylang-ylang and tuberose, evoking an exhilarating scent.
TOP：Grapefruit, Blackcurrant
MIDDLE：Ylang-ylang, Tuberose, Jasmine
BASE：Sandalwood, Musk, Amber
A woody amber scent worn effortlessly. Refreshing citrus and floral sweetness mingle with warm sandalwood and cashmere wood, creating a deep and comforting aroma.
TOP：Bergamot, Lemon
MIDDLE：Sandalwood, Rose, Muguet
BASE：Almond, Musk, Cashmerewood
Black Forest Blessing Eau de Parfum
A woody fragrance balancing bold strength with gentle softness. Spicy cardamom and refreshing citrus evoke sunlight through a dense forest, while rich woody notes are softened by refined sweetness.
TOP：Bergamot, Nutmeg, Cardamom
MIDDLE：Blackrose, Jasmine, Balsam fir
BASE：Cedarwood, Sandalwood, Oud, Tonka bean
A gentle and elegant floral scent reminiscent of a beautiful bouquet. Hyacinth and other blooms bring happiness, complemented by fresh citrus and apricot for a graceful finish.
TOP：Bergamot, Lemon, Apricot
MIDDLE：Hyacinth, Muguet, Jasmine, Ylang-Ylang
BASE：Musk, Amber, Sandalwood
A bright, fruity-floral fragrance that delights the heart. Fresh pear and bergamot blend with refined florals and a spicy rose accent for a captivating scent.
TOP：Pear, Bergamot, Lychee
MIDDLE：Rose, Peony, Jasmine
BASE：Cedarwood, Musk, Sweet, Amber
A captivating floral fragrance expressing energetic passion. Bright citrus and rich flowers give way to a warm vanilla base, creating a dramatic and unforgettable transformation.
TOP：Mandarin, Blackcurrant
MIDDLE：Orangeflower, Lavender, Jasmine
BASE：Vanilla, Musk, Amber
A new mini Gift Pouch joins gift wrapping lineup
£2
Inspired by the reusable Gift Paper Bag, this compact pouch is perfectly sized for gifting our popular Eau de Parfum or hand serum. Designed to make gift-giving more casual and convenient, the Gift Pouch is slightly smaller than the S-size Gift Paper Bag and crafted from durable nylon fabric, so it can be reused as a stylish pouch.
With its simple, sleek design and practical size, it’s ideal not only for gifting but also for everyday use: perfect as a travel cosmetics pouch, a small-item organizer inside a larger bag, or however you choose to make it your own.
Size: W 175 × H 230 mm
Notice of Discontinuation
As part of our lineup renewal, the following SHIRO PERFUME fragrances will be discontinued:
・TAKE IT EASY
・SPICES AND TEASE
・MARVELLOUS STAR
・INCENSE CLEAR
Additionally, the Marvellous Star Perfume Diffuser Liquid will be discontinued once current stock is sold out.
We thank you for your understanding and continued support.