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NEWS

Introducing our new CALENDULA PROTECT CREAM and limited-edition OIL IN LOTION — calendula, grown by the nature of Awaji Island
New Products

Introducing our new CALENDULA PROTECT CREAM and limited-edition OIL IN LOTION — calendula, grown by the nature of Awaji Island

A large, vivid orange bloom that catches the eye the moment you see it. Its beauty is shaped by an environment unlike any other. ...

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Introducing BUTTERBUR FACE WASH 2026, bursting with fresh hydration
New Products

Introducing BUTTERBUR FACE WASH 2026, bursting with fresh hydration

Japan has long held a tradition of embracing the gifts of nature as the seasons change — savouring seasonal ingredients at their very be...

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A citrus marine floral fragrance that gently accompanies every changing day — SHIRO's new summer collection, SALT & WAVES, is here

A citrus marine floral fragrance that gently accompanies every changing day — SHIRO's new summer collection, SALT & WAVES, is here

From SHIRO's new summer fragrance collection, SALT & WAVES, comes the BODY MIST EXTRA COOL — a cooling body mist available for a limited time...

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Introducing "Green Yuzu Rich Oil in Water," generously Crafted with Whole Thinned Green Yuzu

Introducing "Green Yuzu Rich Oil in Water," generously Crafted with Whole Thinned Green Yuzu

From the Yuzu Series — one of SHIRO's most-loved skincare ranges — comes GREEN YUZU RICH OIL IN WATER, available for a limited time. It captu...

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Quench Summer-Parched Skin: Introducing Two New Hydrating Oil in Serums

Quench Summer-Parched Skin: Introducing Two New Hydrating Oil in Serums

The summer ahead brings intense sun and a level of dryness rarely seen in recent years. To care for skin from within during this season, two new ...

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NOTICE OF CHANGE IN BUSINESS HOURS
Store news

NOTICE OF CHANGE IN BUSINESS HOURS

As always we would like to thank you for your patronage of SHIRO. Please be informed that Saturday, 11th of July store opening hour will be changed...

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The name of the fragrance created as part of the '2nd FUTURE PERFUMER PROJECT' has been decided as 'SHINING MYSELF'. It will be available as a limited-edition fragrance at 'Blender Lab' in Japan and South Korea.
Others

The name of the fragrance created as part of the '2nd FUTURE PERFUMER PROJECT' has been decided as 'SHINING MYSELF'. It will be available as a limited-edition fragrance at 'Blender Lab' in Japan and South Korea.

The '2nd FUTURE PERFUMER PROJECT' was held in Tokyo and Sunagawa City, Hokkaido, in 2026. The name of the fragrance created by Yuzuki Kawahar...

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Introducing "PEONY" from SHIRO PERFUME — a fresh, translucent floral inspired by the full bloom of the peony.
New Products

Introducing "PEONY" from SHIRO PERFUME — a fresh, translucent floral inspired by the full bloom of the peony.

Enriched with tomato seed oil*1 to help soften skin, Yuzu*2 to encourage a more luminous-looking complexion*3, and olive*4 for a smoother, more s...

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A captivating new spicy floral fragrance.  SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.
New Products

A captivating new spicy floral fragrance. SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.

SHIRO PERFUME introduces SUEDE MEMORIES, a limited-edition fragrance inspired by the season of new beginnings. Dressed in the soft pink hu...

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From the Ice Mint series, which envelops the whole body in a cooling sensation, comes a new limited-edition item—the coolest product in SHIRO’s history.
New Products

From the Ice Mint series, which envelops the whole body in a cooling sensation, comes a new limited-edition item—the coolest product in SHIRO’s history.

Confirmed Launch Date Announcement: "Ice Mint Essence UV"Introducing the first UV product in our limited-edition Ice Mint fragrance series, "Ice...

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Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.
New Products

Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.

Just in time for the sun-drenched season, the “Rhubarb & Rugosa Rose” series returns with an enhanced formula, featuring a generous...

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New Arrival: White Margaret<br>Experience a little spark of joy with our fresh Citrus Green Floral scent.
New Products

New Arrival: White Margaret
Experience a little spark of joy with our fresh Citrus Green Floral scent.

A new limited-edition fragrance arrives this spring from SHIRO Fragrance. This spring, SHIRO introduces WHITE MARGUERITE, a new limi...

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