From LAUREL to SHIRO, a soap and serum that have woven the story of our brand, available now as a special limited edition.
On June 23, 2009, SHIRO began its journey under the brand name “LAUREL.” We are releasing a limited-edition skincare series featuring laurel, a symbolic plant that carries the name of our origin. This special collection reflects the history of our craftsmanship and is available for a limited time only.
The lineup includes two products: Laurel Soap and Laurel Oil-in Serum, both luxuriously formulated with oil*1 *2 extracted from laurel fruits. They offer a deep, refreshing scent with a subtle spiciness, and provide lightweight yet effective hydration, perfect for summer skincare.
The soap preserves the spirit of our brand’s origin, remaining unchanged since its founding, while the serum represents our ongoing innovation in skincare. Whether you were once a user of our original LAUREL products or discovered us later as SHIRO, we invite you to experience this meaningful and exclusive release.
*1 Laurel fruit oil – cleansing and moisturizing ingredient (Laurel Soap)
*2 Laurus Nobilis (Laurel) Fruit Oil – moisturizing ingredient (Laurel Oil-in Serum)
31th July, 2025 Available at SHIRO UK Online Store and SHIRO Monmouth Street
PRODUCT LINEUP
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LAUREL SOAP
£26/82g -
LAUREL OIL IN SERUM
£69/30mL
INGREDIENTS
Laurel -Turkey
Laurel, also known as bay leaf, is an herb believed to have antioxidant and antibacterial properties.
Its oil is extracted from the fruit of wild laurel trees that grow in Mediterranean countries such as Turkey and Syria. In these regions, local families have traditionally collected the ripe fruits that have fallen from the trees to make oil, which is mainly used in soap making. The oil extracted from the fruit is particularly known for its strong antibacterial and moisturizing effects helping to keep the skin clean and healthy.