SHIRO PERFUME introduces new fragrance items that lead to luxurious private time.
SHIRO PERFUME is a dramatic fragrance with a story born from the memories of perfumers from around the world.
This is SHIRO's classic collection, spiced up with fragrances that spark the imagination and strongly draw out the individuality of each person. Following the release of the 6 scents of “Hand Serum” on December 12 (Thu.), SHIRO PERFUME is now adding a new regular item to its lineup, with the hope that people will enjoy SHIRO PERFUME even more deeply in their daily lives.
The new items are “SPICE OF LIFE Shampoo”, “SPICE OF LIFE Conditioner”, “FREESIA MIST Body Soap”, and “SPICE OF LIFE Clay Hand Soap”. The items are available as amenities at MAISON SHIRO, a rental vacation accommodation in Naganuma-cho, Hokkaido, where you can experience the SHIRO lifestyle, and now you can enjoy them at home.
We have selected one fragrance for each item to match each other.
Each moisturizing ingredient is made from the ones used in our skincare items. You will feel the rich moisturizing power of nature every time you use them, including birch*1, kombu (kelp)*2, aloe*3, olive*4, and Ghanaian shea butter*5. The birch distilled water*1 contained in the shampoo and conditioner is distilled at the “SHIRO LABORATORY” located in MAISON SHIRO.
Enjoy a special and relaxing time with the fragrance spreading throughout your space, such as the washbasin or bathroom, and the moisture provided by the natural materials.
*1 Shirakamba leaf (birch leaf) water / moisturizing ingredient
*2 Gagome extract / Moisturizing ingredient
*3 Aloe vera juice / Moisturizing and skin conditioning ingredients
*4 Olive leaf extract, olive branch extract / Moisturizing ingredient
*5 Shea fat / Moisturizing ingredient
19th December, 2024 Available at SHIRO UK Online Store and SHIRO Monmouth Street
PRODUCT LINEUP
460mL £54
Based on birch distilled water*1 distilled at the SHIRO LABORATORY in MAISON SHIRO, it is blended with Gagome Kombu (kelp)*2 to deliver plenty of moisture to the core of dry hair, resulting in a thick texture. The rich, thick foam creates a relaxing bath time. The bathroom is filled with the rich fragrance of SPICE OF LIFE, creating your own luxurious and relaxing space. Enjoy to your heart's content the emotional fragrance of blooming roses amidst the gorgeous spices.
450g £60
Based on distilled white birch water*1, which is also used in our skincare items, this conditioner is blended with aloe*3, which brings fresh moisture, and shea butter*5, which locks in the moisture provided by other ingredients. The rich texture adheres to the hair and locks in the moisture provided by the shampoo while moisturizing the hair, leading to smooth, shiny hair that runs through the fingers.
The bathroom and even the sink where you dry your hair will be filled with the SPICE OF LIFE fragrance, adding a touch of color to your daily life.
460mL £52
This soap-based body soap allows you to fully enjoy the scent of FREESIA MIST, the most popular of SHIRO PERFUME products. The gorgeous fruity floral fragrance fills the bathroom as if you were surrounded by colorful flowers, creating a relaxing time filled with joy. Olive*4 is added as a moisturizing ingredient. The smooth feeling of the lather is designed to create a comfortable foam and to rinse off excess sebum and dirt, while gently moisturizing the entire body.
250mL £42
Aloe*3 for fresh moisture and volcanic ash clay*6 to remove excess dirt and dead skin cells. Experience the gentle cleansing sensation and smooth, silky finish made possible by the fine volcanic ash clay*6.
The container is a rounded glass container inspired by a drop of fragrance. The container is also designed to enhance the interior design.
*1 Shirakamba leaf (birch leaf) water / moisturizing ingredient
*2 Gagome extract / moisturizing ingredient
*3 Aloe vera juice/moisturizing and skin conditioning ingredient
*4 Olive leaf extract, olive branch extract / moisturizing ingredient
*5 Shea butter / moisturizing ingredient
*6 Volcanic ash/scrub ingredient
PERFUME LINEUP
The fresh floral fragrance with a clean, vibrant mood, inspired by the morning flower market.
- [TOP] Apple, Apricot, Bergamot
- [MIDDLE] Green Notes, Rose, Peach
- [BASE] White Florals, Musk
The rose fragrance is not only beautiful but also modern, with distinctive spices and gentle woody tones.
- [TOP] Ginger, Black Pepper, Bergamot
- [MIDDLE] Rose, Cardamom, Cinnamon
- [BASE] Incense, Woody