Introducing the new Yuzu Series, made using every part of the Kito Yuzu

In addition to the newly added face wash and oil-in-serum in the series, the essential oil^*1 content has been increased by approximately 2.6 times^*2 in the new face mist and about 7.6 times^*2 in the new oil-in-water formula, resulting in a renewed and enhanced product line.

Among SHIRO’s skincare offerings, the Yuzu Series has been cherished by customers both in Japan and abroad. Its key ingredient is Kito Yuzu, a specialty citrus from the Kito region of Tokushima Prefecture.

With its fresh, vibrant fragrance and rich hydration, the Yuzu skincare products not only nourish the skin but also promote a healthy, radiant complexion. This series is beloved not only by our customers but also by our staff.
We are committed to unlocking the full potential of our ingredients through close collaboration with producers and by exploring various extraction methods throughout the planning and development process.

From the beginning, we’ve wanted to use not just the peel, but also the nutrient-rich juice and seeds—ensuring no part of the yuzu goes to waste. Inspired by our passion to share the full charm of this ingredient, discovered through SHIRO’s unique approach to product creation, we set out to develop products that utilize the entire Kito Yuzu.
By carefully balancing the optimal ratios and combinations of each component—distilled water and essential oil from the peel, juice, and oil and extract from the seeds—we’ve crafted four products that let you fully experience the true essence of yuzu.

Indulge in a refreshing moment for both body and mind, enveloped by the rich moisture and uplifting fragrance of Kito Yuzu.^*1

*1 Yuzu peel oil / Aromatic components
*2 Compared to the current products ‘Yuzu Face Mist’ and ‘Yuzu Oil in Water’

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5th June, 2025 　Available at SHIRO UK Online Store and SHIRO Monmouth Street

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We’re excited to introduce two new products: Yuzu Face Wash, which cleanses while moisturizing and leaves a fresh scent, and Yuzu Oil in Serum, which delivers abundant nutrients to the skin.

The beloved Yuzu Face Mist and Yuzu Oil in Water have also been renewed to let you experience the full power of Kito Yuzu like never before.