We will be holding the "FRAGRANCE NAMING PROJECT," where participants can name newly created fragrances.
Thank you for your continued support of SHIRO products.
From Friday 17 April to Thursday 30 April 2026, we will holding the “Fragrance Naming Project” at selected stores.
With the hope of “creating opportunities that will lead to a brighter future for participants”, SHIRO recently held the "2nd FUTURE PERFUMER PROJECT" in Tokyo and Sunagawa. On the day, we welcomed participants interested in the profession of perfumery, the world of fragrance, or those seeking to discover new possibilities through creative work, who joined our staff in crafting scents from raw ingredients.
A total of 15 unique scents were created. Each one is a one-of-a-kind, special fragrance, crafted with care and intention by each participant. Among these, a fragrance created by Yuzuki Kawahara, which left memorable impression, will be added as a limited-edition scent to the “Blender Lab” at our “MNNANO-SUNAGAWA FACTORY” in Hokkaido and the “Herb Blender Lab” at SHIRO Seongsu in South Korea. We have therefore decided to launch the "FRAGRANCE NAMING PROJECT" to invite you all to name this fragrance.
Ms. Kawahara, who is a fan of SHIRO products, had previously applied for the "1st FUTURE PERFUMER PROJECT". Although she was unfortunately not selected on that occasion, her second application has now secured her the place she had long hoped for. She currently works in the medical sector but is said to have a keen interest in the profession of perfumery. On the day of the project, she enjoyed creating fragrances whilst actively engaging with the other participants and staff.
A soft and fresh fragrance that opens with juicy notes of blackcurrant and raspberry, gradually giving way to floral notes of jasmine, iris and rose. The idea was to create a light, airy scent that isn’t too heavy, so that everyone can enjoy wearing the same fragrance whether they’re out on their own or with friends and family.
The "FRAGRANCE NAMING PROJECT" began with a desire to weave the story of a newly created fragrance together with you all. For this second edition, we remain true to that spirit and are delighted to present an initiative with even greater scope.
We would be delighted if you could help expand the world of fragrance created by Ms. Kawahara using your own words. Please give this wonderful fragrance a name that suits it perfectly.
From among the entries received, the name deemed most fitting for the new fragrance will be officially adopted and featured alongside those in the “Blender Lab” and “Herb Blender Lab”. By experiencing this as-yet-unnamed fragrance, letting your imagination run wild, and putting your impressions into words, you are sure to encounter new insights and joys that inspire creativity.
Would you like to join us in enjoying this dream-filled moment, where the name you choose expands the world of this fragrance and lingers in people’s memories and emotions?
We look forward to your participation.
＜Campaign Details＞
- 【Application Period】
- Friday 17 April 2026 – Thursday 30 April 2026
- 【Participating Stores】
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- Sunagawa flagship store
- Lumine Est Shinjuku
- Shibuya PARCO
- Lumine Ikebukuro
- Takashimaya Gate Tower Mall
- LUCUA 1100
- Daimaru Kobe
- Hakata Hankyu
- Korea: Seongsu
- Korea: LOTTE WORLD MALL
- Korea: LOTTE DEPARTMENT STORE MYEONGDONG
- UK: Monmouth Street
- Taiwan: Shin Kong Mitsukoshi’s Taipei Xinyi Place A11
- 【How to Apply】
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- Testers are available at the participating stores listed above. Please try the fragrance and apply via the QR code on the application form.
- 【Notification of Name Selection】
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We will contact those whose submitted names are selected via email during May 2026.
The chosen name, along with the sentiment behind it, is scheduled to be announced on our online store and official social media channels. Please note that we may also mention the name of the person who suggested the name at that time; please be aware of this before applying.